The resurrection of a blog

After a few months in hibernation my blog is back. With a new design and lots of new energy I want to talk about beauty with anyones who’s interested.

I know quite a few people, but I don’t know anyone who isn’t interested in this subject. Expect maybe my mother. Most of the other people I surround myself with are wondering about which cream they should use in summer or in winter or which foundation covers their imperfections in a natural way. Does organic skincare actually work? Are parabens really dangerous? Should you scrub your skin every day or just a few days a week? Which type of red should you use on your lips this season?

Backstage at Proenza Schouler fw 2016, New York. Photo: Essie.

I’ve noticed that most of my friends and acquaintances do not like to talk openly about this. They seem to feel embarrassed about their interest in beauty products. It’s a bit like underwear, you should only give people a glimpse of it, not show it off explicitly. I’ve been thinking the same thing myself – many times. Still, people keep asking me for advice, of all sorts of women. And I would like to give them that advice in a smart way, in a context that doesn’t make it embarrassing to read. A Kardashian-free zone.

For almost ten years, my job was to write about beauty for Norway’s largest fashion magazine. During that time I have acquired much knowledge about this topic and done quite a lot of thinking about it too. I’ve met a lot of smart and talented people who work as perfumers, chemists, makeup artists, product designers, and entrepreneurs.

I ‘ve been lucky enough to meet designers and visionaries like Stella McCartney and Admir Batlak, established fashion photographers like Mario Testino and Sølve Sundsbø, and younger photographers like Renate Torseth and Einar Aslaksen wich I am so grateful to have been allowed to work with. I’ve been able to go behind the scenes at fashion weeks in Paris, New York and Oslo and met the most famous makeup artists and hairdressers in the world, seeing the models up close. On set in Oslo, I have worked with the best people in the business to turn ideas into fashion images. Costume was the first magazine in Norway that was completely dedicated to fashion. Fair and simple.

Now I’m moving on. But I realize that I couldn’t fully let go of the idea of beauty and all the knowledge I’ve acquired. I still wonder what’s new for spring or which is the best new sunscreen. Have the ecological sunscreens finally got it right? Which brand has the perfect brown-red lipstick for the season? Which news will speciality stores like Heaven Scent and Gimle perfumery present us with? Which are the latest fragrances for the summer?

Backstage at Lanvin SS 2016, Paris. Photo: Essie

Most of all I wonder who the people behind all the brands are. The Norwegian ones, but also the major international ones. What has Alexander Sprekenhus got planned? Or Maya Water? Cecilie Egeberg probably has some new products up in her sleeve. Has Mette Risdal created an eye cream (I wish)? Shall Marina Miracle produce more of her lovely miracles for skin?

I’ll be working a lot with another passion of mine, the culture industry, in my new company Andersen & Valla which I’ve established with my good friend and colleague Kristin. I love to read books, magazines and newspapers, watch movies, listen to the radio, go to the theater and watch beautiful ballets in addition to being a mom and girlfriend, sister, friend and daughter. But I realized I still want to write about beauty too. It is, after all, one of the oldest social practices in the world.

Thank you for stopping by, I hope to see you again soon!

Backstage at Altuzarra FW 2016, New York. Photo: Essie

Some of my old content is still posted  below.